Welcome to my personal website.
I am Professor of Marketing in the Department of Business Administration at the University of Illinois at Urbana-Champaign. My research focuses on cross-cultural consumer psychology. Specifically, I try to identify the key cultural factors that drive consumers' reactions in a globalized economy. My research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, and persuasion.
Carlos J. Torelli Ph.D.
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